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Packaging
The packaging features hand-drawn strawberry illustrations as its primary visual element, employing fresh colours to convey the jam’s natural qualities and sweetness. The overall style is soft and bright, weaving the illustrations’ mood and narrative into the packaging to imbue the product with warmth and approachability.
This packaging design employs colour and illustrations to enhance flavour recognition, while integrating Japanese culture and yokai to invigorate the brand.
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